YOU DON’T JUST TASTE IT. YOU FEEL IT. PHILADELPHIA
Philadelphia Cream Cheese asked us for a platform that speaks to how everyone, everywhere, experiences the product. After hundreds of conversations with real Philly lovers, we realized it's about so much more than the taste -- it's how you FEEL while eating it. So our campaign is all about the immersive, multi-sensorial worlds this delicious indulgence transports us all to: You don't just taste it, You feel it.
Directed By Ian Schwartz
CCO: Anselmo Ramos
ECDs: Juan Javier Pena, Ricardo Casal
CDs: Dean Paradise, Bruno Mazzotti
ACDs: Cara Johnson, Lauren Cooper
Jeff Schermer, Jose Ramirez