The Tax-Free Bagel. Philadelphia
Bagels sold in New York delis are untaxed— until they’re sliced, that is. Philadelphia Cream Cheese can’t go on an unsliced bagel, so we worked with the legendary H&H bagels to construct the only possible, tax-free solution.
Cannes: 2 silvers, 1 bronze
Agency: GUT
ECDs: Dean Paradise, Bruno Mazotti
CDs: Lauren Cooper, Cara Johnson, Alex Allen, Andy Tamayo
Creatives: Clara Lvoff, Rachel fund