GAME GROWN. adidas BASKETBALL
If you grew up playing ball in NYC, chances are you've shared the court with a street ball MC. adidas asked for a new street ball platform for hyper-local basketball stories, so we launched Game Grown, and introduced NYC's original street ball MC, Joe Pope, to the world.
“Cooper”
CCO: Jan Jacobs, Leo Premutico
ACDs: Omid Amidi, Maclean Jackson, Mica Gallino
Copywriter: Lauren Cooper
Directed by Tyrone Lebon