REJECTION FUELS CRAZY. adidas

When the adidas Crazy silhouette was introduced in the 90s, it was nearly universally rejected by the pros. But it found a new life on street ball courts around the nation and thrived. Now its back with an updated but still audacious look for people who look rejection in the eye and thrive.

We told the unique rejection stories of Buddy, Kamaiyah, and Trae Young, who are all in the midst of persevering through their own unique rejection stories.

CCO: Jan Jacobs, Leo Premutico
ECD: Ferdinando Verderi
ACD/Art: Mica Gallino,
ACD/Copy: Maclean Jackson, Omid Amidi
Copywriter: Lauren Cooper

Directed by Malik Sayeed