The Nude Billboard

The Nude Billboard. SPANX

We knew women would be skeptical of SPANX’s new, impossible-to-see-through white pants. So we got Ashley Graham, a supermodel once known for her own leaked nudes, to help us prove the fabric really works. How? by using it to cover her naked body on a 40-foot-wide billboard in LA.

The Big Reveal

THEN, we removed the fabric on Ashley’s terms.

White Pants You Can Underthink

The billboard complemented the larger campaign TO introduce SPANX’s new pants, and new aesthetic, to the world.