CHEESECAKE IS EVERYTHING. PHILADELPHIA CREAM CHEESE
We tapped into the vIRaL “Is It Cake” tRenD to bring cheesecake back to the hearts, minds, and screens of Millennials for the holidays.
From everything on a holiday dinner table (even the latkes) to all the gifts passed around afterwards.
The Chanel Knockoff
We sold kits on amazon to make cheesecake dupes of sought-after holiday gifts.
They sold out.
And rumor has it all our lawyers were able to retire after this campaign.
More Cheesecake
Print and OOH with more cheesecake gift ideas ran in high-traffic holiday shopping locations.
CCO: Anselmo Ramos, Juan Javier Pena, Ricardo Casal,
ECDs: Dean Paradise, Bruno Mazzotti
CDs: Cara Johnson, Lauren Cooper
ACDs: Daniel Jaramillo, Tina Assadpour
AD/CW: Clara Lyvoff, Rachel Fund
Directed by Freddie Powell